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Privacy Policy

At Rightworx Ltd Trading as Sofaitalia, we are 100% committed to protecting the privacy and security of our customers and site visitors. We understand the trust you place in our business when you provide us with personal information. Our Privacy Policy sets out our privacy promise to you. We do not share your data with third parties for them to market their products/services to you. If you have any questions about how we Protect Your Privacy, please contact us at is the website of Rightworx Ltd, registered in the United Kingdom (company number 7419596, registered address Unit 5 Harvey Court, Low Willington Industrial Estate, Willington, Co Durham. DL15 0FB ).

When you interact with us through our website (or otherwise) you may provide, or we may collect, certain information from which you are personally identifiable (which is referred to as personal data). For the purposes of the General Data Protection Regulation or “GDPR” (and all other laws relating to the use your personal data), we are the “data controller”, meaning that we are responsible for deciding how your personal data is used and more importantly, for keeping your data safe and only using it for legitimate reasons.


We are committed to protecting your privacy and will take all steps necessary to comply with our legal obligations when using your personal data. This Privacy Policy explains how we fulfil this commitment, so please read this carefully.



1. What types of personal data you provide to us (or which we collect from you) when using our website or when you directly interact with us on other occasions.

2. How and why we use this data and the reasons we are legally allowed to do so.

3. Who we share your data with.

4. Your rights over your data and how you can exercise those rights.

5. How to contact us if you have any issues or want to find out more.



You may provide us with the following types of personal information when you register with Sofaitalia or otherwise when you directly interact with us (when using our website or otherwise):


Identity - first name, surname, Sofaitalia log-in information (password), country of residence


Contact - email address, telephone numbers and address


Financial - payment card details, billing address, purchase information, payment history Profile - your preferences for marketing, other website preferences and feedback on your Sofaitalia experiences through reviews and surveys.


Social - if you view our platforms using your Facebook, Twitter or Google account, we will use your contact information used for the relevant marketing


We may collect the following types of information from you when you use our website (using Cookies or other tracking technologies):


Usage - information about how you use our website, including time spent on page, click-throughs, download errors


Technical - IP address, browser type, hardware type, network and software identifiers, device information, operating system and system configuration


The list below sets out how we use your personal data and our lawful basis for doing so. We may process your personal data for more than one lawful basis depending on the specific purpose for which we are using it. Importantly, we will only use your personal data when the law allows us to.


Reason why we use the data

Necessary to comply with a legal obligation

You as a Sofaitalia customer             What data                            Legal ground for using the data

Register you as a Sofaitalia customer

Identity, Contact, Profile, Social

Performance of a contract with you


Enable you to log-in to your Sofaitalia account

Identity, Contact, Social

Performance of a contract with you


To process payments which you make through our website

Identity, Contact, Financial

Performance of a contract with you


For internal administration and record keeping purposes


Performance of a contract with you

Necessary to comply with a legal obligation

Necessary for our legitimate interests (for effective business administration and service provision)

Notify you of changes to our Privacy Policy, our Terms and Conditions or other changes to our services or products

Identity, Contact

Performance of a contract with you

Necessary to comply with a legal obligation

Answer your enquiries which may involve contacting you by post, e-mail or phone

Identity, Contact

Performance of a contract with you

Necessary to comply with a legal obligation

Improve and personalise your experience of the Sofaitalia website by delivering more relevant content and advertising whilst you browse

Identity, Contact, Profile, Usage, Technical

Necessary for our legitimate interests (to develop our business, improve our website and overall user experience and inform our marketing strategy)

Verify your identity and detect fraud and security issues


Necessary for our legitimate interests (to prevent and detect fraudulent activity, security incidents and criminal activity)

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. 

In addition to the above, we may also anonymise and aggregate your personal data in a way which means you cannot be identified. This may be helpful to us for testing our internal systems, carrying out research and general customer data analysis. Because this is not personally identifiable, we can use this for any purposes.


Importantly, we do not pass your personal data onto any third parties for them to market their products/services to you. If in the future we decide that we want to, we will only do so if we have your consent.

We do however share your personal data with third parties to help us deliver our products and services to you in the most effective way possible. These include third parties who assist us with:

Logistics companies, and other companies and agents who help facilitate the completion of your order and resolve any issues that may arise

Delivering relevant Sofaitalia email and text notifications (to the extent you have not unsubscribed)

Our customer reviews and surveys

Personalising the content on our website to ensure a tailored user experience

Delivering relevant targeted and re-targeted advertising to keep you up to date with our services

Detecting fraud or criminal activity

Creating your Sofaitalia account

Other aspects of our service delivery, such as hosting our website and processing customer payments

If we share personal data with third parties, we will ensure that access is limited on a strictly need to know basis and is subject to suitable obligations relating to confidentiality and security. Please note that certain of these third party service providers use cookies or other tracking technologies, which are explained more fully in our Cookies Policy


In addition to the above, we may also be required to share your personal data with third parties if required by law or regulation. In such circumstances, we will make sure that the disclosure is only to the extent required by law or regulation.



The European Economic Area or “EEA” is deemed to have good standards when it comes to data privacy. As such, we consciously limit the occasions when we may need to transfer or handle your data outside of the EEA. Where we do, for example where our service providers are based outside of the EEA, we make sure that your data is still treated fairly and lawfully in all respects (including making sure we have a legal ground for sending your data outside the EEA and putting in place all necessary safeguards for such arrangement).


Where relevant, you will have the right to see a copy of any safeguards we put in place for international transfers of your data. Just get in touch with us if you would like to find out more.



We adopt industry standard security processes to ensure your data is kept safe and secure and to prevent unauthorised access or use or loss of your data. By way of example, we use secure server software (EV SSL) which encrypts all information you input before it is sent to us. We also make sure that third parties who need to handle your data when helping us to deliver our services are subject to suitable confidentiality and security standards.


Despite the security measures we implement, please be aware that the transmission of data via the internet is not completely secure. As such, we cannot guarantee that information transmitted to us via the internet will be completely secure and any transmission is at your own risk.



We will keep your data for as long as you hold a Sofaitalia account and/or where you are still happy to hear from us about our latest news, products and services. Once you no longer wish to be engaged with Sofaitalia we may still need to keep hold of your data if there is a legal reason for doing so (such as for tax purposes where you have made purchases to play in our competitions or where we need to resolve any disputes with you).



Our website may contain links to enable you to visit other websites easily. However, once you have used these links to leave our website we do not have any control over these third party websites and are not responsible for the protection and privacy of any information which you provide whilst visiting such sites. Your use of these third party sites are not governed by this Privacy Policy. You should exercise caution and examine the privacy policies and terms of use applicable to the web sites in question.



If we amend our Privacy Policy, it will be published on the website so please check back regularly to see if there have been any updates. If we make any substantial changes, we may also email you if it’s appropriate.



In certain situations, you are entitled to:


access a copy of your personal data.

correct or update your personal data, which you can do yourself by logging into your account or if you would prefer, please contact us and we can help you out.

erase your personal data.

object to the processing of your personal data where we are relying on a legitimate interest (as set out in the above table).

restrict the processing of your personal data.

request the transfer of your personal data to a third party.

where you have provided your consent to certain of our processing activities, in certain circumstances, you may withdraw your consent at any time (but please note that we may continue to process such personal data if we have legitimate legal grounds for doing so).


If you want to exercise any of these rights, please Contact Us. You don’t have to pay a fee to exercise your rights, unless your request is clearly unfounded, repetitive or excessive (in which case we can charge a reasonable fee). Alternatively, we may refuse to comply with your request in these circumstances. Where your request is legitimate, we will always respond within one month (unless there is a legal reason to take longer, such as where your request is particularly complex). We may also need you to confirm your identity before we proceed with your request if it is not clear to us who is making the request.


In addition to the above, you may get in touch with the ICO (Information Commissioner’s Office) if you are concerned about the way in which we are handling your personal data. However, where possible, we would really appreciate you speaking with us first if you have any concerns.



You can opt-out of any Sofaitalia marketing at any time either by Contacting Us or by using the opt-out function detailed in the relevant marketing email. Please note that we may still need to send you service notifications by email, such as advising you of updated privacy terms or terms of play.


We do not currently pass your data onto any third parties for their marketing purposes. However, if we ever wish to do so in the future we will always get your consent. You can then opt-out from any third party marketing at any time following the same process as above.



If you would like to discuss anything in this policy or if you want to exercise your rights, please get in touch:


Please write to us at: Unit 5 Harvey Court, Low Willington Industrial Estate, Willington, Co Durham. DL15 0FB


Email: sales@



01388 747090 or 0800 1404665


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